10 Google Ads PPC Tips for Mortgage Brokers Who Want More Mortgage Leads
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A lot of mortgage brokers seem to prefer using Facebook Ads to generate mortgage leads, even though Google Ads might actually produce a better return on investment.
Don’t get me wrong. I’m not saying that Facebook Ads shouldn’t be part of your marketing strategy for mortgages. But, from past experience, I do think that you’re likely to get warmer prospects and better quality mortgage leads from Google Ads.
Of course, Google Ads will only work effectively if you set it up correctly and keep it properly maintained and optimised.
So here are ten tips you can implement right away to maximise the quality and quantity of the mortgage leads you get from Google Ads.
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